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The main trend of the summer: when and how panama became so fashionable

In Western fashion, however, panama is not necessarily connected with the theme of a garden or fishing. From the category of functional objects, created to make life easier for hard workers, they have long passed into the category of fashion accessories. In the 60s, they were considered a traditional headdress among golfers, and in the late 70s they unexpectedly changed their location and moved to the Bronx, where they became part of the b-boys uniform — breakdancers, participants of the hip-hop movement gaining momentum.

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When hip-hop came out of the Bronx and captured the world, the panamas moved with it: without the panama Kangol or Stüssy it is difficult to imagine a real mod of that time. To wear such a hat, getting involved in hip hop was no longer necessary. After all, they were worn by musicians of various genres. So someone focused on Run-DMC, someone on Beastie Boys, and someone on Stone Roses or Oasis — already in the 90s. Yes, Liam Gallagher often wore panamas, sometimes even performed on stage on them, and his photos in the blue Kangol panama have long been hanging on our board with portraits of ideal men.

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Today, panamas are also not associated with any one musical genre or fashionable style: these are hats literally for everyone! They are loved and worn by Rihanna and Irina Shayk, Billy Eilish and Emily Ratakovsky. They appear on every rave or festival, dozens of times on the podium, and even have been on magazine covers. So if you are still in doubt — think: because they are not going to leave anywhere.

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Сообщение The main trend of the summer: when and how panama became so fashionable появились сначала на Информационно-аналитическое издание SM.News.